There is more to website design and development than simply making it appear suitable. Many factors contribute to whether the site visitors have an enjoyable or frustrating online journey, which is one of the most important. A web design agency in Sydney helps in designing websites to:
- Rank Higher on Search Engines like Google Makes the company Look Credible and Approachable
- Involved in Obtaining Prospects and Converting Them Into Customers
- Giving Personality to the Brand
Characteristics of an Excellent Website?
Whether one measures success in terms of leads, sales, or page views, a website that’s doing well has all the right ingredients.
Brand identity
A company’s online presence directly reflects the company’s values and mission. The logo is often the first thing people in Sydney notice to get to know a brand.
The website’s design elements, such as colour schemes, fonts, and images, all contribute to brand identity. Because of this, carefully choose and maintain the consistency of these aspects throughout the website.
Colour
If one already has a logo and other brand identification pieces, they should utilise those colours on the website.
For example, if you want the brand to be associated with trust, use blue, which helps to create a picture in consumers’ minds of high-quality items produced by the business. Similarly, choose the brand colours based on the connections they wanted to develop with the brand.
Then choose colours that elicit particular feelings or memories in viewers. When it comes to colours, trust and quality are often linked with blue and black.
Layout
It is best to keep the layout basic and uncluttered so that the focus may be placed on the most critical elements.
It’s also important to consider the audience’s preferences when deciding how many menu selections or drop-down menu items to provide. In Sydney, split testing may help determine which layouts perform best with the target demographic.
Typography and fonts
When choosing a typeface, remember that it should be simple to read and stand out against the colour of your chosen backdrop.
In Sydney, it’s important to remember that the final decision should be based on the target audience, not preferences. Fonts that appeal to a younger audience, such as comic sans or other contemporary styles, are frequently preferred. Clean and basic designs may be preferred by the elderly.
Brand’s personality and whether one wants to seem professional or playful and young should be reflected in the font choice.
Accessibility to a website
In Sydney, one should ensure that the website is accessible to everyone by designing it in such a way. Besides improving the user experience, it is also mandated by law, which involves making your website accessible to those with impairments and those who can use it.
However, it is a lot more complicated than it appears. Creating an accessible website is something that most web designers and firms aren’t even capable of doing.
Whether you develop the website yourself or hire a web design agency in Sydney, ensure it is accessible. With access, it’s possible to make this difficult task a lot easier. Code provided by the provider may be installed on your website so that it displays an accessible interface right away.
SEO Traffic.
With an SEO plan, a site is far more likely to receive free, quality visitors. Everyone wants people to be able to find their website.
SEO concepts may be included in the core of a website, preventing the need to return at a later point and spending on unneeded updates and restructuring.
