Everyone loves a good football match, and when it includes the most precious little people in our lives, the excitement multiplies. But excitement and fun to the side, pulling off a school football game – and achieving a full house in the mix – is no easy feat.
Not only does it require precise planning and a ton of marketing strategies in action, but it also asks for the target audience to be targeted through these marketing efforts. And whether it’s social media you turn to or the more traditional world of print marketing, there’s a lot to learn if you’re going to make your school’s upcoming football game a success.
So without further ado, here’s how you can get a full house at your school’s next football game:
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Dive into the World of Print Marketing
While fancy new promotional tactics such as social media and digital billboards may be all the rage in today’s marketing world, there are some traditional elements that have passed the test of time and come out with flying colors. Top among these, of course, is print marketing.
You might ask – what is print marketing? Well, print marketing is, simply put, any sort of marketing carried out through the print medium.
This includes posters, newspaper ads, flyers, physical mail, and so on. Of course, it’s not possible to cover all the bases, so for a football game, the best print marketing picks are posters and newspaper ads.
For a poster, simply head to PosterMyWall and browse their selection of sports poster templates. Pick a design that catches your eye, edit easily with their beginner-friendly tools, and there’s your poster ready.
All that’s left is for you to print it out and put it up around town! As for your newspaper ads, you can use the same PosterMyWall builder to design a graphic and get your ad featured in the local newspaper – just be sure to pair it with a good copy and to secure a premium place in the paper.
The audience will roll in itself and you’ll have a breeze designing your marketing material with PosterMyWall, both convenient and cost-effective!
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Get on Instagram
While traditional marketing is not to be forgotten, it’s important to keep up with the times and embrace the world of social media. Instagram, in particular, is a great platform for creating buzz about your school’s football game. With millions of users connected to the platform every single day, your audience is limitless, and the potential is unmatched.
Start by creating a profile for your school’s football team and optimizing your bio – here you can include details about the football team, their upcoming match, add a relevant profile picture, and also update your team’s contact information. With this done, it’s time to post content.
Focus on introducing your players, sharing information on their upcoming match, posting snippets of behind-the-scenes action such as practices and team hangouts, and also interact with the audience by asking them questions via your stories and posts.
Remember, the more engagement you’re able to generate, the better your chances of a full house. You can even post event reminders to keep your match front of mind!
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Join the Realm of Influencer Marketing
Walking among us, influencers hold a different power – the power to command, direct, and determine the lifestyle and buying choices of thousands, if not millions, of people.
And while you may not need – or want! – a thousand people show up to your school’s football game, enlisting the help of a local influencer or two can certainly help you secure a full house.
Start by shortlisting some local influencers, reach out to them with a proposed partnership arrangement, finalize terms, and execute the content.
Seems simple enough, right? Just be sure to keep your terms mutually exclusive and provide guidelines for what you expect out of the collaboration – possible results could include stories, collaborative posts, a special offer for the influencer’s followers, or even a match-day visit by the influencer themselves – all tactics guaranteed to generate results.
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Set up a Ticket Booth
This tip only works if your football match is ticketed, but it’s a great way to increase visibility. All you need to do is enlist student volunteers, get a bit crafty and design a makeshift booth, and set up shop in a bus area of the town to sell your match tickets.
Not only will people who may not know about the match get to learn about it, but those that are wanting to attend will also have easier access to tickets – a win-win situation!
So, if you’re looking to get a full house at your school’s upcoming football game, then these marketing tips and tricks are your go to. Just be sure to make adjustments according to your requirements and the results will produce themselves!