One of the most powerful weapons in any marketer’s arsenal is video. Particularly for real estate marketers, who can profit immensely from video material. Your occupation involves selling, and selling requires persuading people to buy. It means convincing someone to purchase real estate from you, which is difficult. A good video made by a good video editor can make selling a lot simpler for you.
Although video marketing is effective for real estate brokers, it is still neglected in the industry. According to the National Association of Realtors Research Group’s 2021 Technology Survey, 37% of respondents claim they utilise video in their marketing, while 27% say they don’t. The remaining 35% said they are not presently using video for marketing but plan to do so in the future.
If you belong to the first group, you should reconsider. There’s still time to be an industry early adopter and beat competitors who haven’t yet embraced the video trend. People in the real estate industry are very well-versed with video marketing, but their numbers are less. As a result, if you start using video content now, you have a good chance of succeeding.
What is a Real Estate Listing?
According to Law Insider, real estate listings are public real estate listings of residences for sale. As a “real estate listing,” a property owner or a licenced real estate agent can market a house for sale. Real estate listings include any printed advertisement, Internet publication, or publicly displayed sign. Marketers that create real estate videos to promote their homes have noticed a significant increase in sales. Continue reading to see how video content might help you sell your home.
Benefits of Using Video for Real Estate Listing
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Stand out from the crowd
Real estate video marketing is a simple approach to stand out from your peers. It can effectively showcase your USPs and the factors that make your business the ideal option for the individuals viewing. If you make real estate videos for your business, you are a few steps ahead of your competitors.
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Prove your credibility.
Video marketing is a crucial part of the marketing strategy for your real estate business. In this competitive world, if you can prove your credibility to your audience, half the work has already been done. Video content is an amazing way to attract high-end clients to your business. if made the right way, video strategy can reap results that you might have never imagined can come from your business.
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Build trust at an early stage
According to Forbes, 57% of consumers said that they trust video content when searching for a product before buying it. Real estate businesses should, therefore, use video marketing strategies to instigate a sense of credibility in their potential customers. Instead of going down the well-worn route of text advertisements and listings, adopt the less-traveled path of video listing. That is going to give you astounding results.
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Paint the canvas of a positive tomorrow
Property or house is not a casual purchase for the majority of the people. It is an investment that people make for a better future. They always look for options that will make their lives easier and more convenient in the future. Therefore, it is important to show that your company is the place that has the ideal option for their choices. Your video should consist of everything that your clients need to connect the dots between their choices and your options.
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Help in better illustration
If you find it hard to explain to your clients what your property looks like through images, you need to switch to video now! Video content helps you explain to your clients the property in a better way and gives a positive impact on the audience. A quality real estate video editor will help you be more clear and precise with what you offer and will help your customer easily understand the entire structure at once.
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Provide value to your audience
You might be able to acquire a loyal and engaged audience using video marketing. However, you will not be able to get the required outcomes if you are making video content for the sake of it. Try to add value to your audience every time you make a video. There should be something to entice people to return to your page every time you make a new post.
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Highlight your properties in a new way
Good photographs help listings sell real estate, 32 per cent faster and at a better price. Several real estate agents are marketing their brands using videos. Some companies go so far as to use VR technology and 360° video to accomplish this. Using marketing videos to advertise your houses may be as simple as creating a highlight reel or filming a quick tour of a particular property.
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Convey emotions more powerfully
Emotions affect the majority of our purchase decisions. Some could claim that they are the driving force. There’s even scientific evidence that people can’t make good decisions only based on rationality!
That’s why every brand’s marketing message is based on emotion. Real estate is no exception since it is a personal and emotional transaction. You don’t want to engage your prospects only by logic. Instead, appeal to their emotions! They’ll be more likely to call, email, visit your office, or make an appointment with you after that. Also, when it comes to conveying powerful emotions in a short amount of time, real estate video gives you the highest chance of succeeding.
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Focus on different stakeholders
Real estate video marketing may help you enlist the help of other stakeholders in your business. Your organisation might be able to employ an amazing new agent owing to a fantastic recruiting video. A well-crafted employee training or orientation video may assist your staff in completing more tasks and generating more revenue. And all you need is an excellent real estate video editor to make your task go smoothly.
Conclusion
Real estate is one of the few businesses with significant video potential yet to be realised. Whether you’re selling huge mansions to the rich and famous or assisting a tiny, local family in purchasing their first two-bedroom house, video adds value that photographs and text simply can’t match.A video can establish you as a leader in your area, resulting in an inflow of buyer leads and closed sales. From interior and outdoor property tours to expert insights and more, video can establish you as a leader in your profession, resulting in an influx of buyer leads and closed sales. So, what are you waiting for? Get a good video editor today and take your business to new heights of success.
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