Instagram has over a billion active monthly users, making it one of the most popular social media platforms at the moment. This also makes it the perfect place to promote your business, build brand awareness, and make loyal customers out of regular followers.
But in order to do so, you need the right marketing strategy, and finding it can be time-consuming. Luckily, we have the top five marketing tips that will help you build your brand on social media.
Grow Your Network
In order to get loyal clients for your brand, you first need to get more Instagram followers. There are plenty of ways to grow your account, and with a little creativity, you can easily make your brand stand out from the rest:
- Add a link in the bio section of your profile so that people know where to find more information about you or what services you offer.
- Use hashtags that target your audience and post at times when people are most active on Instagram.
- Create an interesting photo or video that will make people want to follow you.
- Share photos from other accounts that are relevant to yours and tag them in the caption so they will see them too.
Always make sure the content you share is relevant and filled with information. Instagram is a highly competitive platform, and people don’t like reading fluffed articles with no valuable information in them. Try keeping your descriptions short, and if you need to say anything more, add a link to an article. Use 3-5 hashtags on average for the best results with every post.
Testimonials are one of the best ways to grow your brand. They provide a sense of credibility and can help you increase sales. Even if you don’t have any testimonials yet it’s completely fine. Just ask people to provide feedback for your business and they’ll be more than happy to do it.
To receive good testimonials, make sure you offer the best customer service, engage with your followers and clients on a regular basis, and go above and beyond for your loyal customers, as they keep your business moving.
Partner up With Influencers
Influencer marketing is a type of marketing in which brands partner up with social media influencers to promote their products. It is a form of word-of-mouth advertising where social media influencers promote products and services on their online persona.
There are different types of influencers on Instagram, and their price ranges vary, so make sure you find the right one that fits both your business and your budget. Micro-influencers are mainly used by start-ups and small companies, as they only charge $100-$500 per post. Big corporations and enterprises use macro influencers, whose price range begins at $10,000 per post and only goes up.7
Consider Using Paid Ads
Paid ads on Instagram are a great way to promote your brand. You can use them to increase the number of followers, get more likes and comments, as well as reach a wider audience. You will have to choose the type of ad that you want, the budget for your ad, and select how long it will be running, from one day up to six weeks.
There are several factors that affect the effectiveness of paid ads. The first is the type of ad you choose to run. Some types are more effective than others in different contexts. For example, banner ads are more effective for lead generation and branding purposes, while video ads are better for product sales and awareness.
The second factor is the cost-per-click (CPC) rate for your ads. The higher your CPC rate, the more expensive your ad will be to run per click, but you will also get a higher volume of clicks.
Run Contests and Giveaways
One of the best ways to grow your brand is by running contests and giveaways on Instagram. You can do this by asking people to follow your account and like a post to enter the contest. This will allow you to grow your following and increase engagement with your followers.
Try running a giveaway with a product you sell, as well as other items that are related to your business. This will attract new followers who might not have known about you before, but now want to be updated on what is going on with your company.
Instagram is a growing and popular platform, with over 200 million business profiles. In order to stay on top of them and continue growing your brand, you need to be unique and creative. Make sure you follow the tips given above if you want to see a quick shift in success within your company.
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