Last Updated on June 2, 2022 by Maria James
Imagine a green KFC logo and the Louis Vuitton logo with rainbow colors. Neither of the ideas is good, is it? It’s because the green color doesn’t reflect the personality of a restaurant that sells crispy chicken, burgers, and such things. Louis Vuitton is a classy style brand, and rainbow colors are not reflecting its brand persona. This is what we will discuss in this blog post.
We will talk about several colors and their specialty. Then we will relate it to the logos and tell which color will suit a certain type of logos. However, if you want an attractive logo for your new brand or business, you can contact any good logo design services.
10 Colors and How to Use Them in Logos
Red is a fiery and passionate color. It’s the color of our blood. Red color has the longest wavelength, making it clearly visible from a distance. Anything with a red color doesn’t look bored or dull. You can use red color in logos related to restaurants, kids’ shops, etc. You can use it for the logo of any business or brand that reflects the activeness and attention of people. For example, CNN news has a red logo, Netflix has a red-colored logo, and KFC also has a red logo.
Black color is an evergreen, classy and stylish color. According to color experts, black speaks of trust, authenticity, and being classy. High-quality brands that are established and expensive have black color. The iPhone company Apple got a black logo. Both Gucci and Louis Vuitton have black logos. Sony also got a black-colored logo
The Purple color has several shades, just like other colors have. Color experts say that the purple color shows royalty, especially one of its shades. We can use purple color for things that people love, they’re high in demand and are perceived good amongst its consumers. For example, Cadbury, the famous Dair Milk chocolate brand, has a logo of purple color. The established transport company named FedEx also has a purple color logo with orange in it as well, and Yahoo also has a purple logo.
Every color speaks of both happy and sad emotions. Just like orange, it shows warmth, joy, and trust, but can also show depression and such emotions. However, we use orange color for happy brands. For example, the children’s Tv channel named Nickelodeon has an orange logo. The soft drinks Fanta and Mirinda both got orange color logos. The highly popular game company, RockStar, also has an orange color logo. As a result, the orange color is a good color for children-related things. However, don’t just copy this idea without going in-depth with other colors before you decide on your logo color.
We can say Yellow is the sibling of orange color. It also speaks of warmth, joy, happiness, success, motivation, and life. Yellow is visible from very far too. Yellow serves as a happiness source of color. For example, Shell’s fuel company has a yellow and red logo. If we run out of petrol and we see a shell station nearby, that makes us happy. We are hungry after that, and we see a yellow-colored McDonald’s logo, which also makes us happy. The famous app youngsters use a lot. Snapchat has a yellow logo as well.
According to experts, green is the color of balance. It means the green color shows balance. It is also the color of trees and nature. Thus, it gives cool, refreshing, and comforting vibes. The juice brand Tropicana has a green color logo. The refreshing soft drinks 7up and Sprite also got logos of green color. Green is also the color of peace. That’s why traffic signals use it to indicate that you’re allowed to continue driving while red asks you to stop.
Blue is another formal color that shows respect and trust. Organizations and big companies use the blue color in their logos. Blue is a serious color that also shows freedom. Intel, Dell, HP, and IBM are computer and IT-related companies that use the blue color in their logos. Other than that, American Express and VISA’s logos also have a blue color. Twitter, Skype, and Facebook also have blue-colored logos. The blue color speaks for trust.
Color experts say gray color is emotionless. It doesn’t reflect any kind of emotion and is a neutral color. Mercedes, Toyota, and Nisan are the automobile companies that have gray color in their logos. BBC News also got a gray-colored logo.
The Pink color is not related to anything that involves quarrels. It is a pure, friendly, and peace-oriented color. The pink color shows sensitivity and fragileness. Pink is also feminine color. Brands like Barbie, Johnsons, Haier and Dunkin Donuts have got pink colors in their logos. As a result, if you are making a brand that is related to women, infants, or something light-hearted and peaceful, pink is the best color.
So, we have briefly talked about nine colors and told what kind of brands they’d suit as their logo color. However, we haven’t discussed white color, but you will use white only when you set the background to it. That background could be of any color. For example, 7up has a white-colored logo with a Green background. So, just like this, you can use white color. You have to make sure the background colors in the logo speak about the brand persona. Color is one of the most critical things in brand creation. Thus, choose it wisely so that your brand connects perfectly to its consumers.