It takes less than a second to get hundreds of millions of different search results on any given topic. However, it can take days before we pick one of the options that Google and other search engines throw at us. Choosing the best essay writing service can be challenging depending on what we are looking for and where we are looking at.
Customer and professional reviews are the most relevant decision-making assistance we can get online if we use these resources cleverly. In this article, we are going to let you in on how to choose the best essay writing service for your needs simply by going through online reviews.
Don’t get tricked by the stars
A lot of people go through five-star reviews for positive feedback and one-star reviews to see the negative aspects of a certain writing service. While it’s reasonable to expect that the top essay writing services would mostly get five-star reviews from their customers, a lot of useful information can be hidden in 4, 3, or even 2-stars rated customer reviews. Therefore, when you’re on the hunt for a writing service that would deal with your college or high school assignments, consider all available opinions, not just those that are most affirmative or most unsatisfied.
You don’t need to read praises or harsh criticism posted by someone who could hold an unreasonable grudge against a certain brand. Going through all of the reviews allows you to read about different experiences, some of which might disclose information that’s relevant to you more than any hyped-up praise in some paid promotional five-star review.
Learn to detect false reviews
Among numerous digital marketing techniques, paid reviews cause the most damage to unexpecting consumers. People who are unaware of the fact that there are people and software solutions that create service reviews for promotional purposes are easily scammed. You could read dozens of reviews and think you just discovered the best service on the market, when in fact, you were reading through content created by a copywriter or AI-driven software.
How to detect fake reviews?
With the advent of the software industry, it’s becoming more difficult to differentiate between actual customer reviews and fake ones. However, there are a few red flags that you can keep in mind.
Extremely positive or negative reviews – If you notice that there’s a five-star review that doesn’t mention a concrete reason why the customer is so happy with the service, you’re most probably looking at a paid promotion. Reviews that say “This is the best service” without mentioning any reason why this is so, are probably fake.
The same goes with extremely negative reviews that don’t explain what caused dissatisfaction. Some companies hire writers or utilize software solutions that bash competition with reviews that talk poorly about service.
Perfectly written reviews – This is not a rule, however, usually, people don’t dedicate too much attention to writing product or service reviews. If you are reading a five-star review that has a perfectly written headline and body with a detailed description of various service features and benefits that aren’t related to a concrete case, it’s safe to say you’re looking at a fake customer review.
Another method of detecting a fake customer review is checking if the person has used a writing service if this is possible. When a person mentions a free coupon, giveaway, or some other type of campaign is also a sign that you might be dealing with a fake review. The most obvious red flag is when instead of a person’s name, you get a random string of numbers and letters. In this case, you’re probably reading a text composed by a bot. The US Federal Trade Commission forbids the use of paid reviews and fake testimonials, but still, there’s no stopping this type of activity with many agencies offering fake reviews to business owners.
Try to communicate with people who wrote reviews
It’s not a bad practice to try and contact the person who wrote the review if the review section allows this. Some platforms provide this option so you could ask a concrete question to a person with similar needs as yours. Some review sections allow people to sign up with their social media accounts, which makes it even easier to contact a person whose review intrigued you for some reason. This is also a good method to check if you’re dealing with an actual service user or a fake one.
These were some of the ways to explore essay writing services reviews and make your decision. Consider that you have your own needs and expectations so don’t pay too much attention to positive or negative feedback that isn’t related to what you’re looking for. Also, keep in mind that there are many fake reviews, intended for promoting or bashing a certain writing service. Learn how to differentiate between authentic and false reviews to make your decision-making process effective.